La Bellezza è la strategia del Vero:

il bello, il buono, il giusto e il ben fatto.

Italia. A digital destination


On 12 October on the occasion of TTG Incontri, Travel Appeal in partnership with our Foundation, presents Italia. A Digital Destination. A prize for the best Italian regions related to their on-line reputation and digital performance.


From 12 to 14 October, TTG Incontri, the leading B2B tourism fair in Italy that reveals scenarios and travel trends for the foreseeable future, returns to Rimini. 

Within this 54th edition, Travel Appeal presents:

Italia. A Digital Destination 2017

a prize for the Italian regions that have distinguished themselves for the best reputation and digital performance and to which our Foundation adheres to as Partners.

Travel choices are increasingly influenced by other users' experiences and stories. This is the reason why the digital reputation is a key element in the process of managing and promoting tourist destinations.

On Thursday, October 12, in the Next Main Hall area, the results of the analysis will be presented.

The event will be coordinated by Sergio Cagol and will be on stage:

- Maurizio di Robilant, President of the Fondazione Italia Patria della Bellezza;
- Massimo Macchitella, Head of Small Business & Financing Products at Unicredit;
- Vincenzo Cosenza, Senior Strategist at Blogmeter;
- Tommaso Peduzzi, Country Manager at TrekkSoft;
- Raffaele Pasquini, Head of Airport Marketing Development at Rome's Airports.

During the meeting Maurizio di Robilant will also present our Foundation's next research project: "Osservatorio Italia nascosta, an index of territorial attractiveness", in partnership with Travel Appeal.

Italy Digital Destination 2017
Award for Italian Regions, Second Edition
Thursday, October 12 - at 16.00
Location: Pavilion C1
TTG Next Main Hall [Rimini]