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Beauty Economics

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Presentation of the study Beauty Economics


The press conference will be held on May 15 to present the results of the research "Beauty Economics" which measures the economic value of the Italian beauty and its potential.


The study, carried out in collaboration with Prometeia, establishes a new economic category, measuring its impact on GDP and evaluating its potential.

The research was conducted in two parts: the first identifies the sectors that compose the Beauty Economics and identifies its economic value, while the second part identifies the policies needed to express this potential through a comparison with the best practices of European countries.

During the press conference, the results of the research will be released, introducing the category of "Beauty Economics" as a new socio-economic term, pushing for the creation of a collective conscience on the importance that this sector has in the country's economy and a starting point for developing development strategies.