A study creating a new thinking category, Beauty Economics, and measuring its impact on GDP and exports. The study will be conducted in partnership with Prometeia
The aim of the study is to introduce the category of Beauty Economics as a new socio-economic term. This is an obligatory step to create a collective conscience on the importance that this sector has in the country's economy and a starting point for developing development strategies.
The research was conducted in two parts: the first identifies the sectors that compose the Beauty Economics and identifies its economic value, while the second part identifies the policies needed to express this potential through a comparison with the best practices of European countries.
The results will be presented at a press conference.›