Identifying, selecting and supporting the projects that already operate in Italian territories, through conservation and enhancement activities.

Communicating and telling the world about the all-Italian talent for beauty, in its broadest and most universal sense, as an indissoluble part of our identity: this is the mission of the Fondazione Italia Patria della Bellezza.
Mission

We carry out a support programme aimed at projects and activities for the communication and promotion of beauty, a call for proposals every year since 2021, aimed at financing the communication of projects that often do not have adequate resources to tell their story. We finance or help them with professional support.

The aim is to spread awareness of the competitive value and strategic role of beauty.

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Talent
Everyone can contribute to our mission by offering a tangible support for the realisation of communication and branding projects.
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About
The Foundation that promotes and focuses on the value of beauty, Italy's true talent.
I nostri obiettivi

We are also working towards the 2030 Agenda goals:

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