ITALIA PAZZA

A new project is born to support artists and art, and to defend it. The Artist Open Call is in collaboration with Robilant and Casa degli Artisti and curated by Spaghetti Boost.

End of the call for proposals
18 May 2025
Results publication
03 June 2025
THE AIM OF THE CALL

ITALIA PAZZA explores a profound and unconventional idea of beauty, which goes beyond aesthetics to embrace ethics, imagination, territory and care. A beauty made of creative madness, of that all-Italian spark capable of going ‘beyond the track’.

The Open Call aims to conceive and realise new artist merchandising for Fondazione Italia Patria della Bellezza, through the process of personalising an everyday object.

The consumer object becomes a blank canvas on which each artist can work freely, transforming it into a unique piece, the result of personal research and experimentation. The selected projects will be displayed in a pop-up exhibition-event and will become part of a limited edition collection, sold to support the Foundation's philanthropic aims.

A panel of experts selected three winning projects, chosen for originality, coherence with the theme and potential creative impact. The three artists will participate in 40-day residencies at Spaghetti Hub, the Robilant branding atelier and Casa degli Artisti, receiving a contribution of €3,000 each.


Their creations will become part of a limited edition collection: each artist will make 50 unique touchée pieces, followed by a silkscreen print run (1/300) available on pre-order. The selected artists:

 

Mariangela Bombardieri

A multidisciplinary artist, Mariangela Bombardieri creates futuristic devices to valorise and enhance the imperfections of the human body, transforming everyday gestures into conscious and gentle acts. In this case, her CABALA-BAG project, which she will develop during her residency at the Robilant branding atelier, reinterprets the Italian supersticious tradition by transforming a bag into a dreamlike amulet. Inspired by the regional lotto cabals, from the Genoese one to the Neapolitan smorfia, C-BAG becomes a magical tool for reading dreams and the future, merging folklore and contemporaneity.

 

Sara Ricciardi

Designer & Creative Director, Sara Ricciardi was selected for the residency by Spaghetti Boost. Her approach is shaped by a deep narrative exploration: each aesthetic stems from a specific story. In collaboration with Sara Ricciardi Studio, the multidisciplinary studio she founded in 2016, during the residency she will develop the project Italia Cosmica, which aims to transform Italian stereotypes into emoji and icons by composing a unique cosmic rhythm.

 

Mattia Sugamiele
Born in 1984 in Sicily, Mattia Sugamiele is a multidisciplinary artist who works with installations, painting, sculpture, new technologies and video. His research investigates the relationship between the digital and real worlds, inspired by the theory of the philosopher Floridi and the mangrove habitat, a metaphor for a fluid balance between reality and virtuality. His works embody a physical and hybrid paradox, investigating the ever-changing relationship transformation between humanity and technology. During his residency at Casa degli Artisti, he will develop a project that reinterprets the Italian souvenir as a symbol of identity, a balance between tradition and innovation.

In November, at the conclusion of the residency, a pop-up event will be held to present the public the works realised.

Cash prizes
3 prizes of 3.000€
Artist Residency
3 artist residencies of 40 days at Spaghetti Hub, Robilant Associati and Casa degli Artisti
Regolamento ITALIA PAZZA
Read the regulation
Donate
SUPPORT
Talent
Everyone can contribute to our mission by offering a tangible support for the realisation of communication and branding projects.
Prova 3 moodboard
Your own IMAGE
of Beauty
Create, edit, share
About
The Foundation that promotes and focuses on the value of beauty, Italy's true talent.
I nostri obiettivi

We are also working towards the 2030 Agenda goals:

Newsletter

Join the COMMUNITY

C.F. 97695560157
IBAN IT24K0348801601000000026644

Iscritta nel Registro delle Persone Giuridiche della Prefettura di Milano al n. 1432 pag. 5976, vol. 7°
Ente del Terzo Settore (ETS), iscritta al Registro Unico Nazionale del Terzo Settore (RUNTS)
Privacy Policy Cookie Policy Update privacy preferences Notice at Collection

Site funded by the European Union - ‘Next Generation EU - PNRR Digital Transition Cultural and Creative Organisations’. COR 15912229 / CUP C87J23004110008