ITALIA PAZZA
Artist Open Call – Identity, Beauty, Creativity
A national open call to transform a canvas à porter into a work of contemporary art and
support the Foundation’s cultural mission.
ITALIA PAZZA was created to bring art back into everyday life, into people’s lives.
The second edition of this special national Artist Open Call is now underway, inviting artists to devise an original creation for the Fondazione Italia Patria della Bellezza. The project is a collaboration with Robilant and several key figures from the contemporary art and design scene: Casa degli Artisti, Galleria Rossana Orlandi and Cottura Creativa.
At the heart of the project is not a simple object, but a ‘canvas à porter’: a canvas to
wear, conceived as a space for research, experimentation and vision. Art thus becomes a moving object, capable of entering everyday life.
Each canvas à porter is born as both a creative and a philanthropic gesture: a work that
concretely supports the Foundation’s cultural activities.
The artist residencies
The open call will select three artists, who will take part in three 30-day artist residencies at Casa degli Artisti, Galleria Rossana Orlandi and Robilant.
During the residency, each artist will develop their own creative project and produce 50 ‘touché’ pieces, personalised according to their artistic research.
Each ‘canvas à porter’ will thus become a small artist’s edition, capable of telling a story, stimulating curiosity and making art tangible and accessible.
The theme: shared identity
The theme of the open call is our country's shared identity, understood as beauty in its broadest sense. Not just formal harmony, but also imagination, ethics, territory, care, and a sense of community.
A beauty that also encompasses a dimension of creative ‘madness’: that quintessentially Italian ability to step off the beaten track, transform limits into possibilities, and generate unexpected visions.
A project at the intersection of art, business and culture
The first edition featured Mariangela Bombardieri, Sara Ricciardi and Mattia
Sugamiele, who interpreted the canvas à porter as a symbolic device, bridging folklore and contemporary art, memory and experimentation.
With this new open call, ITALIA PAZZA establishes itself as a platform for dialogue between art, business and contemporary culture, offering artists a space for research, production and
visibility, and the public the chance to support art through a simple, everyday gesture.
Take part in the open call
The call is open to artists living or working in Italy.
Regolamento ITALIA PAZZA
Read the regulationTalent
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