Different adopts Lucciole

Different -new member among our Communication Sponsors - is a communication company with a mission: to unleash the potential of brands and help them achieve their marketing, communication and business goals.

To do so, it creates for its customers the best original and customised solutions through integrated projects of Advertising, Po/Pr, Media, Data/Research, Branding, Btl, Production, Loyalty, Retail, Digital, Social guided by data and strategy and supported by the in-house research institute EMG.

Different decided to join forces with the Foundation and adopt the project ‘Fireflies: Let's shed light on culture’. Fedora is an association founded in 2018 in Milan that promotes accessibility in the cultural sphere, with particular attention to people with sensory disabilities. The association aims to generate the prerequisites for a more accessible cultural life for all and everyone, and to educate society on a new approach to disability and accessibility, paying particular attention to childhood.

Among the ongoing projects, in fact, Lucciole intends to bring children between the ages of 6 and 11 in fragile situations - with a focus on boys and girls with disabilities - closer to the cultural places of the territories where they live, through guided tours and workshops that give space and importance to the child as an individual capable of creation. The itineraries will also be enhanced by the possibility of using experience amplification tools designed in collaboration with MUBA - Museo dei Bambini di Milano, as well as by the co-creation of a guidebook that encompasses the visit itineraries, stimulating the creativity of the participants and constituting a valid instrument of cultural participation for other children and families in the area.