Idea adopts Battistero della Cattedrale di Padova

IDEA was born in Milan, the cradle and beating heart of our creativity. The team is composed of an unbeatable cross-cultural mix that allows their clients to promote their activities around the world in the best possible way. IDEA offers a wide range of services based on traditional design and construction techniques, and the most modern technologies of digitisation, virtual promotion and online marketing.

Having joined our network of Communication Sponsors last year, for the 2022 call for proposals IDEA decided to adopt Kalatà, cultural enterprise whose aim is to organise visits and make our country's artistic heritage accessible. The project presented by Kalatà together with the Diocese of Padua, and which will be entrusted to the care of IDEA, concerns the Baptistery of Padua Cathedral, which, with its Scrovegni Chapel, is one of the city's most precious pieces of art and has contributed to its UNESCO recognition as the world capital of 14th-century painting. The recently restored masterpiece by Giusto de' Menabuoi is now open to the public thanks to the volunteers of the Touring Club, but the offer shows significant room for growth. Starting from June 2022, the Diocese of Padua and Kalatà will inaugurate a new proposal to visit the Baptistery, more accessible in terms of reading the work and able to involve a wide and differentiated public.