Ideama adopts 100% Naples

IDEAMA is a communication agency that combines strategy and creativity to create brand identity, advertising and integrated communication projects. Strategy and creativity are the basis of every project, they are inseparable components to create visual languages with a strong aesthetic component.

100×100 Naples Projects & Crowdfunding is the non-profit association founded in 2022 that deals with decorum, maintenance, cleaning, mowing, implementation of irrigation systems in the city of Naples. All that is necessary to give back to Neapolitan citizens entire areas that are now forgotten, but very important for their beauty and functionality, aware that urban decorum and greenery can be considered strategic infrastructures for a city that needs to regenerate itself like Naples, for the creation of wellbeing, employment, wealth.

To date 100×100% Naples has already returned 18 areas to the citizens. Gardening and cleaning activities are carried out on these areas. Various plants, consistent with the environment, have been planted. In 11 areas, an irrigation system has also been installed or reactivated.

The association lives on donations from companies, private individuals and foundations. It consists of a team of 4 hired professional gardeners, equipped with two vans and all the necessary equipment, who work according to a weekly schedule, and 7 additional people from a community specialising in the rehabilitation of vulnerable groups. Ideama, through its strategic consultancy, will support the non-profit organisation in the communication of the crowdfunding campaign.