Jakala adopts Fuori Campo

Jakala Spa Società Benefit represents an integrated ecosystem of innovative business solutions and diverse talent, united to generate value for organisations, people and society. Through a strongly data-driven approach and oriented towards exploring new channels and forms of interaction, it proposes a service offering that covers all touchpoints of the digital customer experience.

A new entry among our Communication Sponsors, Jakala Spa Società Benefit decided to adopt the Fuori Campo project for the 2023 call for proposals, presented by the benefit company Boniviri, which aims to recount with an innovative and sustainable approach the tools, traces, labours and territory with which our country's virtuous farmers and their ancestors have grown up and the result of their efforts: unique and exceptional Italian agri-food products. A narrative methodology that can be applied universally, through the production of a sustainable book, a short film and a digital archive that starts in Sicily and can cross, at different times, the whole boot to enhance its heritage.

‘We decided to participate in the Foundation's project, choosing to support Boniviri, because we believe that digital marketing can contribute significantly to the expression of the enormous potential of the Italian agrifood sector. Starting from a reality like Boniviri, with which we share the values of excellence, group and sustainability, we want to do our part for innovation in agrifood Made in Italy,’ says Giorgio Sacconi, Managing Director of Jakala's Digital & Media division.