M&C Saatchi adopts AMACI

M&C Saatchi is an international and independent network. It is based in Milan, Italy and was founded by Carlo Noseda, Vincenzo Gasbarro, Luca Scotto di Carlo, Silvio Meazza and Jonathan Grundy. The creative agency's approach is Brutal Simplicity of Thoughts: the art of simplifying to give life to impactful ideas that take shape on the ground and in all media, off and online.

M&C Saatchi is one of our new 2022 communication sponsors and decided to adopt the project presented by AMACI.  The association, whose acronym stands for Associazione dei Musei d'Arte Contemporanea Italiani (Association of Italian Contemporary Art Museums), is a non-profit association that today brings together 24 of the most important contemporary Italian museums.

Founded in 2003, AMACI has been an active player in the world of contemporary art, devising and implementing numerous initiatives to promote contemporary art and its actors in Italy and abroad. Given its mission and given the need to represent not only the museum institutions that are part of it, but also the great transformations and profound changes of recent years that have radically marked them, the Association proposes to renew its visual identity and relaunch it through a communication and rebranding campaign that will culminate at the association's moment of maximum visibility, which coincides with the Giornata del Contemporaneo, an annual event that in 2022 will reach its 18th edition.