R&P adopts Il Mare d'Inverno

R&P is a creative studio that deals with the conception and production of communication projects, exhibitions and installations, cultural events and festivals. Under the artistic direction of Davide Rampello, the agency aims to valorise Italian territories and their artistic, craft, production and landscape identities, enhancing the extraordinary heritage that the lands of our country hold.

R&P joins the other Communication Sponsors of Fondazione Italia Patria della Bellezza for the Bando 2023 and adopts ‘Il Mare d'Inverno’. The project is organized by Mare Culturale Urbano, initiative born in 2016 in the outskirts of Milan's Municipality 7, an open place that proposes a cooperative and solidarity-based lifestyle. The Mare Culturale Urbano model is based on the regeneration of physical places, it wants to be a point of reference for the community and to be involved in concrete actions of cultural activism and territorial aggregation, through two instruments: culture and food. After opening in 2016 at Cascina Torrette di Trenno, since 2020 the regeneration format has been replicated at Cascina Merlata, Santa Giulia, San Cristoforo and Via Padova.

The urban cultural sea activity has always been characterised by seasonality, as more than 500 square metres of the Cascina Torrette di Trenno are outdoors. R&P will work with the farmhouse to structure a brand identity campaign aimed at positioning Mare Culturale Urbano as a place of aggregation to be experienced not only in summer, but also in winter.