Reflektor adopts La Capitolare

Reflektor is a branding and innovation agency based in Milan, founded in 2016 by Martina Profumo and Michele Morosi. Reflektor is able to support clients from the strategy and positioning phase to the development of new brand identities, and to realise concepts and production of creative projects based on the brand's core values. Based on an approach that sees Strategy, Design and Innovation as areas in continuous dialogue, Reflektor has worked over the years for large and small brands, with different languages and styles always developed in close relation to the client's needs, characteristics and values. Since 2020 he has been a member of FFForward, an international collective of design and innovation experts based in London.

Joining our network of Communication Sponsors in 2022, Reflektor decided to adopt the project launched by the Fondazione Biblioteca Capitolare (FBC)in Verona, the oldest library in the world still in activity. The FBC pursues the aim of developing a hybrid library-museum model, in which the virtual components coexist with the physical visit, complementing each other in order to make the most of the Library, Archive and Museum heritage. One of the foundation's objectives is the creation of a valuable Brand Identity, which narrates the institution at 360 degrees, realises a worldwide institutional reputation, reconnects it to its territory and transforms it once again into a centre of scientific research and knowledge production as it has been for centuries.