Studiomeme adopts Art Days - Napoli Campania

Studiomeme is a communication agency that builds digital experiences around brands through campaigns and projects characterised by creativity, strategy and research. Over the years the agency has worked on the development of cross-media communication projects, where experimentation with languages and contaminations are characterised by a strong creative impact.

Studiomeme joins the Communication Partners of Fondazione Italia Patria della Bellezza for the 2023 call for proposals and adopts Art Days – Napoli Campania. The festival, now in its third year, is the first widespread week of contemporary art in the city and region. Art Days is organised and curated by the association Attiva Cultural Projects, an entirely female under-35 team, spread throughout the country.

The project triggers a place branding operation that reinforces the image of Naples on a national and international level, enhancing its cultural excellence and fervent artistic panorama. It is aimed at an audience of enthusiasts and insiders, but also at quality cultural tourism. With a bottom-up, process-oriented and participatory approach, Art Days acts as a reference point for mapping the contemporary art scene in the region. At the same time, it establishes a dialogue between local and national stakeholders aimed at the dissemination and contamination of good practices beyond the boundaries of contemporary art.

In its first two editions, Art Days managed to build a network with more than 80 participating institutions and partners, involving galleries, museums, independent spaces, wine cellars and archaeological sites - for a multifaceted programme of openings, special openings, workshops, performances, talks and awards.