The Branding Letters adopts Musica Con Vista

Founded in 2016, The Branding Letters is a branding agency with a vocation for developing branding projects where strategy and creativity feed off each other throughout the brand management process. The agency was born out of the conviction that creativity only has value if it is rooted in strategic substance; just as strategy only has value if it can inspire an aesthetic of language.

For the 2023 call for proposals,The Branding Letters has chosen to support the Foundation once again and has adopted “Musica con Vista”, a proposal for cultural innovation and connecting the territory promoted by the AMUR Committee and Le Dimore del Quartetto from 2020. Musica con Vista organises open-air concerts in unprecedented venues such as villages, courtyards or gardens of historic mansions. Before or after the concert, the audience can access side activities such as guided tours, cultural routes, nature walks and tastings.

Musica con Vista responds to the need to identify new forms of collaboration between towns and villages by bringing together the concert organisations, which represent the musical offer of reference in towns, and the network of historic residences throughout the country. Favouring less frequented destinations, Musica con Vista is a project supporting the development of Undertourism. Musica con Vista has the ambition to become a best practice at European level.

For the 2023 edition Musica con Vista launches a photo contest open to non-professional photographers, an invitation to follow the festival itinerary through the shots taken, thus generating a narrative of Italian beauty.