White Lady PR adopts Le vie dei Medici
White Lady PR is a communications agency specialising in Media Relations and Digital PR. A new entry in this year's call for entries, it decided to adopt no less than two of the participating projects.
The second project chosen was Le vie dei Medici, a diffuse en plein air museum promoted by the municipality of Cerreto Guidi in Tuscany. The project is aimed at enhancing the Medici itineraries that are the competitive identity of Tuscany. Launched in 2004 with cultural exchanges between schools, it has involved institutions and associations, creating a network covering Tuscany and Romagna in an international perspective. The project is based on three key concepts, which are the universal value of cultural heritage, participation and integration and in the wake of which a new Tuscan Renaissance could be achieved.
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Iscritta nel Registro delle Persone Giuridiche della Prefettura di Milano al n. 1432 pag. 5976, vol. 7°
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