Premio Speciale EssilorLuxottica: Hypermaremma
EssilorLuxottica has been supporting the Fondazione Italia Patria della Bellezza since 2022 by providing a visibility prize. EssilorLuxottica selects and promotes the most virtuous projects, creating an ad hoc campaign on the group's big screens.
EssilorLuxottica for the 2025 call for entries awarded Hypermaremma. This project aims to involve the Maremma, an area of excellence for its uncontaminated nature and seaside villages, through a constellation of artistic and musical interventions in iconic places. Through the intervention of contemporary artists, invited to relate to the territory and its history, they trigger a reinterpretation of the landscape and atmospheres that have made the Maremma one of the most attractive areas for cultured tourism and its community.
With a curious glance towards the future, the association intends to pursue beauty in dialogue with nature, leaving a sustainable imprint through the promotion of art.
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We are also working towards the 2030 Agenda goals:
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