Italiano | EssilorLuxottica Special Prize

As part of its Eyes on Art program, designed to support the art world, EssilorLuxottica has chosen the Poldi Pezzoli Museum in Milan for 2026.

Thanks to the contribution of EssilorLuxottica’s creative team, a bespoke communication project will be developed to showcase the museum’s cultural content through the Group’s digital screens, located in high-traffic urban areas in Milan and New York. The goal is to boost the visibility of cultural institutions and strengthen the bond between art and the community, bringing artistic heritage to new and accessible settings.

Beloved by the people of Milan and international audiences alike, the Poldi Pezzoli Museum captivates visitors not only with the charm of its rooms—which evoke different eras, from the Middle Ages to the 18th century, up to the Armory reinterpreted by contemporary artist Arnaldo Pomodoro—but also with the exceptional variety and richness of its collections. Thirty rooms house masterpieces of painting and sculpture, along with tapestries, lace, and embroidery, weapons and armor, jewelry, porcelain, glassware, furnishings, and solar and mechanical clocks.

EssilorLuxottica Special Prize | Poldi Pezzoli Museum