EssilorLuxottica Special Award: ADI Design and Arte Sella 35

The 2022 call for proposals inaugurates new partnerships with a number of prestigious brands that are working with the Foundation to support beauty and talent. One of these brands is EssilorLuxottica, which decided to award two projects from those that participated in the call. Winning the prize was the project The Beauty of ‘the things we are’ presented by the ADI Design Museum di Milano and the project Arte Sella 35 by the Arte Sella association.

The project carried out by the ADI Design Museum concerns the XXVII edition of the Compasso d'Oro Award, which was celebrated on 20 June 2022 when the award ceremony and the opening of the exhibition of the participating products will take place. For the first time, the exhibition of the selected objects will thus be an integral part of the museum's itinerary and will remain open and visible to the public until September, when the award-winners will become part of the permanent collection. The aim of the project is therefore to communicate this event by also shedding new light on the museum itself and the topicality of its collection.

Also in the sphere of art is the project presented by Arte Sella, which wants to use the occasion of the association's 35th anniversary to implement a campaign which, through various media, can make people rediscover the uniqueness of this project combining art and nature.

EssilorLuxottica's contribution to these winning projects will consist in offering them space and visibility on the Group's digital screens in Milan for a month.