Crafted designs a digital campaign for Archipelago

Archipelago is a cycle of concerts and artistic residencies with young string quartets and international soloists, organised by Le Dimore del Quartetto at the Cini Foundation on the Island of San Giorgio Maggiore in Venice.

After having participated in our 2022 call for proposals, Crafted adopted the project "Archipelago" by Le Dimore del Quartetto. Crafted is a digital production hub based in Venice and collaborates with top universities to ensure targeted and effective digital campaigns for clients, marked by a strong focus on talent and quality ‘craftsmanship’. The Archipelago initiative organises concerts and artistic residencies at the Fondazione G. Cini in Venice, collaborating with young and international musicians.

Crafted for the Archipelago project set itself the goal of creating a digital video and storytelling campaign aimed at promoting the concert season and intended for publication on social channels.

Crafted decided to adopt the Archipelago project because of its shared vision of reality. The agency's aim is to act as a bridge between the academic world and the labour market, so for Le Dimore del Quartetto it is also of fundamental importance to be able to create the right connections between the musicians involved in the project and the residences that host them.

For the Archipelago project, Crafted created a digital video and storytelling campaign aimed at promoting the concert season and intended for publication on social channels. From the filming of the spaces of San Giorgio Maggiore in Venice, to the interviews of the quartets and the guests of the concerts, Crafted followed the entire video production phase, creating a communication coherent with the promotional campaign, dedicated to the opening of the season.