Eolie Music Fest

Eolie Music Fest is a festival celebrating the natural beauty of these Sicilian islands. Conceived by Marea Eventi, Eolie Music Fest takes place both at sea, on a Turkish caique, and on land. 

Eolie Music Fest participated in our call for proposals in 2022 and was adopted by our Communication Sponsor The Branding Letters. The Festival promotes the Aeolian territory according to a new logic that makes conscious and sustainable tourism one of its cornerstones. During the days of the festival, collateral activities are also held that invade the streets of these islands, allowing participants to get to know and appreciate the richness of these places.

The agency set itself two goals: on the one hand, to build an identity that would emphasise the natural organicity of the place, and on the other, to fuse the music and beauty of the Aeolian Islands with irony.

These strategic choices by the Eolie Music Fest and The Branding Letters gave rise to a new brand language: ‘Terra Vulcanica’ (Volcanic Earth), which from the gestures of the logo to the physicality of the visual imagery exalts nature, its sensory power that unites it with music, the festival's protagonist.

The artists and musical instruments blend with the natural elements of the islands, the black sand, the cactus, the waves, the pumice. The logo and the alphabet of signs are instinctive, like fresh paint on lime walls. Everything refers to summer and the desire to ‘feel’ the moment, to experience the sunset on the caique in front of Lipari. The 2022 edition, which saw the use of the new brand, registered such great interest that Sky Arte also broadcast a short documentary tracing the stages of the festival. The work carried out by The Branding Letters was instrumental in communicating the freshness of this festival.

‘We are honoured that our project was chosen by Branding Letters,’ said Marea Eventi, ’The team was immediately available and at our disposal for the most diverse requests. Eolie Music Fest is a unique music festival and for this reason we needed a rebranding that would reflect the nature and peculiarities of this festival as much as possible, and Branding Letters did it, fully matching the mood and characteristics of EMF and the territory that hosts us, the Aeolian Islands.’