Ghirri 1

Land of Beauty Club

“Land of Beauty Club” is the Foundation's digital project

A digital space to bring to light Italy’s hidden treasures, Italy that works successfully, Italy guided in all its expressions by beauty.

“Land of Beauty Club” is the digital project of the Foundation, used to pursue its mission: transforming Italy’s extraordinary potential of beauty into a strategic resource for economic and social development.

This virtual space will therefore be an occasion to reveal hidden Italy, the Italy that successfully works and that is driven in its every expression by beauty, good, fair and well made and it will give us the opportunity to connect with a contemporary target and a generation of people that are more and more interested in social media, through our new instagram profile:@landofbeautyclub

Videos and interviews

Video-interviews
/
21 March 2022
Guido Tonelli: beauty as balance, harmony and symmetry
We are all the heirs of beauty
Video-interviews
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28 January 2022
Federica Sala: beauty of Italy lies in everyday things
The human element, open to the randomness of the encounter, makes Italy special
Video-interviews
/
03 December 2021
Marina Nissim & Maurizio Rigillo: una Boccata d’Arte
20 towns, 20 artists, 20 regions
Video-interviews
/
03 August 2021
Maurizio di Robilant: Italy's DNA
Beauty can truly embody the DNA of this country
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Talent
Everyone can contribute to our mission by offering a tangible support for the realisation of communication and branding projects.
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of Beauty
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About
The Foundation that promotes and focuses on the value of beauty, Italy's true talent.
I nostri obiettivi

We are also working towards the 2030 Agenda goals:

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