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Our logo story with a Pavarotti jingle

Italy's talent is beauty

For Italians, beauty has a value that goes far beyond a mere aesthetic sense, as it is an inseparable part of their identity heritage.

For Italians, beauty has a value that goes far beyond the mere aesthetic sense and is indeed an unalterable part of their identity-defining heritage. It is history, culture and territory, but also scientific research and cutting-edge technology, product quality and design creativity, a rich agricultural and food heritage, manufacturing excellence and a talent for building empathetic relationships. A unique plurality that forms the base of the “lifestyle” envied all the world over.

Video © Fondazione Italia Patria della Bellezza

Thanks to:

RobilantAssociati – Creative Direction
Music and Musical arrangements: Michele Centonze
Production: Stefano Agabio

Videos and interviews

Videos and interviews
RITRATTI dialoghi2017 ph laura pietra 1 1 e1648541594647
Video-interviews
/
21 March 2022
Guido Tonelli: beauty as balance, harmony and symmetry
We are all the heirs of beauty
Federica sala
Video-interviews
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28 January 2022
Federica Sala: beauty of Italy lies in everyday things
The human element, open to the randomness of the encounter, makes Italy special
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Video-interviews
/
03 December 2021
Marina Nissim & Maurizio Rigillo: una Boccata d’Arte
20 towns, 20 artists, 20 regions
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Video-interviews
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03 August 2021
Maurizio di Robilant: Italy's DNA
Beauty can truly embody the DNA of this country
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italia@patriadellabellezza.it comunicazione@patriadellabellezza.it +39 02 58 19 04 44 Via Vigevano, 41 20144 Milano
About
The Foundation that promotes and focuses on the value of beauty, Italy's true talent.
About Mission
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We are also working towards the 2030 Agenda goals:

Partnerships for the goals Reduced inequalities Sustainable cities Quality education
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Iscritta nel Registro delle Persone Giuridiche della Prefettura di Milano al n. 1432 pag. 5976, vol. 7°
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