Our logo story with a Pavarotti jingle
For Italians, beauty has a value that goes far beyond a mere aesthetic sense, as it is an inseparable part of their identity heritage.
For Italians, beauty has a value that goes far beyond the mere aesthetic sense and is indeed an unalterable part of their identity-defining heritage. It is history, culture and territory, but also scientific research and cutting-edge technology, product quality and design creativity, a rich agricultural and food heritage, manufacturing excellence and a talent for building empathetic relationships. A unique plurality that forms the base of the “lifestyle” envied all the world over.
Video © Fondazione Italia Patria della Bellezza
Thanks to:
RobilantAssociati – Creative Direction
Music and Musical arrangements: Michele Centonze
Production: Stefano Agabio
Videos and interviews
Talent
We are also working towards the 2030 Agenda goals:
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IBAN IT24K0348801601000000026644
Iscritta nel Registro delle Persone Giuridiche della Prefettura di Milano al n. 1432 pag. 5976, vol. 7°
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Site funded by the European Union - ‘Next Generation EU - PNRR Digital Transition Cultural and Creative Organisations’.
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