Map Communication adopts Karussell

Map Communication was founded in 1979 by the tenacity and intuition of two entrepreneurs Antonella Mazzarella (Art Director) and Mario Carlocchia (Strategic Planner). It is a full-service agency with consolidated experience in the beauty, fashion, food and design sectors in various branches of communication.

Map Communication, as part of the 2024 bid, decided to adopt the project Karussell: ‘Contemporary art in private spaces’ (started in 2018 under the name Playroom). Karussell organises contemporary art exhibitions inside historic, private or closed-off places in the city of Fermo, which are opened and, therefore, rediscovered by the public for the occasion, with a view to a profound and innovative reactivation of an often hidden local territorial heritage. Over the years, Karussell's experience has offered the opportunity to bring emerging and historic artists of national and international renown to the Fermo area and, at the same time, to rediscover forgotten places, reactivating their histories and enhancing their profound ties with the territorial and social context.

On such occasions, alongside the production of site-specific interventions, historical research is carried out that recontextualises the site hosting the exhibition within a historical-artistic itinerary. The quality and commitment in these activities allowed the curator and organiser of the exhibition to win with her projects, together with the Municipality of Fermo, the national call for proposals PAC2021 and PAC2022-2023 - Contemporary Art Plan, of the General Directorate for Contemporary Creativity of the MIC.

The review, which is now rooted in the territory, in addition to highlighting contemporary production and history, local cultural heritage, and local personalities, has produced important synergies and collaborations: from the institutional ones with the FAI - Fermo delegation and FAI Youth, the Academy of Fine Arts of Macerata and Urbino, the Preziotti - Licini High School of Art, as well as, of course, the Municipality of Fermo, to the creation of networks with various companies and artisans of the territory who, with their productions, collaborate in the realisation of the exhibitions, also making the excellence of the territory known outside the Region.