Studiomeme adopts Le Vie del Sacro

Studiomeme is a communication agency that builds digital experiences around brands through campaigns and projects characterised by creativity, strategy and research. Over the years the agency has worked on the development of cross-media communication projects, where experimentation with languages and contaminations are characterised by a strong creative impact.

For the second year in a row, Studiomeme has chosen to collaborate with Fondazione Italia Patria della Bellezza, by adopts Le Vie del Sacro: Itinerari alla scoperta dei tesori d’arte sacra di Bergamo. A project of the Diocese of Bergamo and entrusted to the Adriano Bernareggi Foundation, created for Bergamo Brescia Italian Capital of Culture 2023, which, through processes of cultural mediation, intends to affect the socio-cultural fabric of Bergamo with particular attention to the involvement of 25 young people aged between 19 and 30, conscious actors in the work of enhancing art treasures in three lines of interest: training, creativity and accessibility. Le Vie del Sacro also has a strong pastoral imprint resulting from the intertwining of various aspects such as the support of youth protagonism, investment in training, the valorisation of the artistic heritage and dialogue with the public through the cultural mediation of the ecclesiastical heritage.

The 2024 edition takes up the legacy and develops the broad proposal that has seen 40 young professionals active in 536 new initiatives. Also this year the young participants will have the opportunity to attend a training course with the aim of acquiring interdisciplinary skills to design, organise and implement cultural activities according to innovative, sustainable and inclusive criteria. The planning and mediation phases in the field will see the young participants engaged in new and consolidated thematic itineraries that will cross churches, museums and monasteries in the area, including visits, exhibitions, readings and shows, musical performances and a renewed network of local collaborations.