Arte Sella turns 35

Arte Sella is the winner of the cash prize in the 2022 call for proposals, as well as the EsillorLuxottica award winner, with an ad hoc campaign on the group's own big screens, placed at key points in the city of Milan.

Arte Sella decided to participate in the call for proposals on the occasion of its 35th anniversary. In 2022 the association was already known to a wide public, despite this, visitors tended to be ‘insiders’. The park therefore felt the twofold need both to celebrate the important milestone and to increase the visibility and notoriety of this amazing place by enhancing press coverage.

Arte Sella employed itself of two press offices in order to convey the events organised for the season more widely, and not only at a territorial level. Both were dedicated to the realisation of press trips involving some of the main reference publications.

The first press office focused on a very specific audience interested in music and involved publications such as: Giornale della Musica, Le Salon Musical, Music Paper, Artribune, L'Adige and Il Corriere del Trentino. With a second press trip, the press office wanted to highlight the inauguration of Physis, the installation created by Arcangelo Sassolino, a well-known artist on the contemporary scene. The work takes on a crucial role for Arte Sella, as it bears witness to the transition it is undergoing: the opening of art and nature to technology.

The journey produced many articles and wide visibility in publications such as: Artribune, Il Sole 24 Ore, Exibart, Elle Decor, L'Essenziale, Askanews, Il Giornale Dell'Arte, Finestre sull'Arte, Arts Life, Espoarte, L'Adige, Il Corriere del Trentino. At this stage, the first part of the documentary was produced. The aim of this product is to narrate not only the history and daily life of Arte Sella with the dynamics that characterise it, but to help divulge the process of change that is underway after thirty-five years of uninterrupted investigation in which art and nature open themselves up to dialogue with technology.

Furthermore, the Eyes on Art programme of EssilorLuxottica allowed the Arte Sella works to come to life in the streets of Milan.