Jakala creates the "products for good"

The benefit society aims to create social and environmental value with food, for those who grow and those who consume.

After its participation in the Fondazione Italia Patria della Bellezza 2022 call for proposals, the Fuori Campo project by Boniviri was adopted by our Communication Sponsor Jakala Spa Società Benefit. 

Boniviri (people of value), is a benefit company that intends to use an innovative approach to tell the story of the tools, traces, labours and territory with which our country's virtuous farmers and their ancestors have grown up. Fuori Campo buys high quality products from excellent growers, committing to a path towards common sustainability goals and supporting the prosperity of their farms. Boniviri precisely rethinks the supply chain and product packaging from an eco-friendly perspective and reduces the organisation's carbon footprint to zero through offsetting projects.

The objective of this branding project was the development of a communication campaign dedicated to Boniviri's ‘products for good’.

The Benefit Society has clear social and environmental objectives, which are pursued through a responsible and transparent business model. Starting from Boniviri's strong brand identity and the claim Eat well doing good, Jakala Spa Società Benefit developed a communication campaign that could tell, in a nutshell, about their ‘products for good’. Taking advantage of the play on words, the campaign exalts the ‘good’ products in terms of taste, as well as the approach and values pursued by Fuori Campo.

Drawing inspiration from the products made with care by the Fuori Campo team - which strives every day to achieve environmental neutrality of its entire supply chain - Jakala Spa Società Benefit put its experience to good use and developed a widespread social campaign, a lead-gathering campaign. A total audience of 36,000 unique users was reached; from these numbers, 299 interested leads were extrapolated, on which a marketing automation flow was built to explain in depth the mission and quality of ‘products for good’. Once again, we would like to thank Jakala Spa Società Benefit for having built a campaign capable of enhancing the unique Italian agri-food products.