Matteo Bianchessi Canova 4

Museo Gypsotheca Antonio Canova

Cash prize winner in 2021
Museo Gypsotheca Antonio Canova

The Museo Gypsotheca Antonio Canova in Possagno preserves the historical and artistic legacy of the greatest sculptor of the Neoclassical period, Antonio Canova. The museum participated in the 2021 call for proposals and received our funding for the implementation of the site and other digital media.

Gypsotheca 1
The challenge

The museum felt the need to have a site capable of representing its graphic identity.

The digital site had to be capable of recalling, through purity of line, light and colour, the very soul of the Gypsotheca. The desired site had to be easy to navigate, giving the user the possibility of completing online the activities of purchasing and booking tickets, and at the same time be graphically evocative. 

Approach

From a graphic point of view, a site was designed to convey the museum's values, forms and sober elegance.

The digital e-store section was launched, responding to the need to simplify the ticket purchasing process. In 2023 the Museo Canova also presented its web app to the public: a new tool to make the visit more accessible, inclusive and complete. The public can purchase the web app before the visit, to prepare for it, or directly at the ticket office. They can access the main information about the museum complex, deepen their knowledge of the sculptor and the main masterpieces through dedicated thematic routes by making the purchase.

Visitors can choose between Italian and English and will find at their disposal audio content, an interactive map to help them find their way around the museum complex, and in-depth texts and videos that they can watch or read freely at home in order to continue their visit experience virtually beyond the physical museum site.

Gypsotheca 2
Gypsotheca 3
Gypsotheca 4
Gypsotheca 5

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