Maurizio di Robilant: Italy's DNA
In what does Italian uniqueness consist? It consists in being a producer, a promoter, a witness of beauty like almost no other place in the world.
“What are these Italian unique qualities? They are those of being a producer, a promoter, a witness to beauty that is almost unmatched the world over. This beauty is found in the landscape, in everything that is its artistic and cultural heritage. It can be found in the Italian way of being, in their way of doing things, their approach to production, in short: beauty may truly be a part of this country’s DNA.”
Maurizio di Robilant is Founder and Chairman of RobilantAssociati, the first Italian branding agency. Founded by him in 1984, today it is the leading company in the sector in Italy. in 2014 he decided to put his expertise at the service of the country by giving life to Fondazione Italia Patria della Bellezza.
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